Marketing Communications

How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More

2015-11-13T13:21:13+00:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More

2013-08-15T19:07:33+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More

2018-04-06T11:10:09+01:00November 1, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|

Why should you blog? – A video

In a recent exercise with the Open University (where I did my MBA many, many years ago) I was asked the questions “What is a blog?” and “Why do people blog?”. They found it such a useful discussion that they asked me to film the main points and the result Read More

2013-08-01T14:33:05+01:00December 29, 2011|Kim's Blog, Marketing, Social Media, Web Sites|
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