Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More
I read this 2018 book during lock down. It is one of the rare books on marketing strategy written by someone who is familiar with the professional services sector. The author, Heidi Taylor, worked in IT, telecoms and professional services. She is a former Chartered Institute of Marketing’s (CIM) Marketer Read More
At a PM Forum event in January, Alaistair Beddow of Meridian West presented the results of the 10th Marketing Leaders Benchmark and discussed the results and other topical issues in marketing and business development with a panel comprising: Leor Franks of Kingsley Napley (law), Lesley Hornung of HLB International (accounting) Read More
I have been a lecturer on CIM (Chartered Institute of Marketing) professional marketing qualifications for Cambridge Marketing College several times in the past. Sometimes at weekend sessions at Guildford University for those on the post-graduate diploma courses and at other times in the evening in the City of London and Read More
Before I start planning for 2022, I thought I’d reflect on nine marketing and business development trends in 2021. Some of these observations might make useful entries in your PESTLE or competitor analyses (a short explainer video on marketing audits and PESTLE analysis ) or scenario and marketing plans. Attitude Read More
