Kim TassoVuture – Marketing and relationship management automation in professional services firms
Posted on: April 17, 2018
My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, to act as a connector […]
Marketing automation – New pitch development system from Iphelion
Posted on: August 3, 2015I saw a demonstration of PitchPoint software – a new pitch development system – by Andy Driskell of Iphelion. Module to make pitch data capture easy The demonstration started with the administration part of the system where fee-earners or business development team are tasked with a “to do” list to go through their matters and indicate […]
Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)
Posted on: July 7, 2014I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear about what the former Tikit […]