Marketing Archives - Page 30 of 80

Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)
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Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management

Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)

In April, the delegates at the Client Experience Management (CEM) workshop at Professional Marketing Forum https://www.pmforum.co.uk/training.aspx identified the following nine takeaways: 1. Adopt the client’s perspective Whilst it is easy to see the business benefits of a Client Experience Management programme in terms of consistency of quality and care, it Read More

Kim Tasso2019-06-19T15:03:46+01:00June 19, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Top 10 takeaways – Proactive Marketing Executive (Feb 2019)
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Top 10 takeaways – Proactive Marketing Executive (Feb 2019)

Kim's Blog, Marketing

Top 10 takeaways – Proactive Marketing Executive (Feb 2019)

These are the top 10 takeaways from the delegates at the February 2019 Professional Marketing Forum’s Proactive Marketing Executive workshop selected as being most valuable. This post also includes some of the other marketing communication topics that emerged during exercises and discussions. McDonald’s Marketing plan outline (see http://kimtasso.com/marketing-planning-nutshell/) and the Read More

Kim Tasso2019-06-13T17:18:00+01:00June 13, 2019|Kim's Blog, Marketing|

Intapp leads the way with client lifecycle management (CLM) solution
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Intapp leads the way with client lifecycle management (CLM) solution

Kim's Blog, Lawyers, Marketing, Relationship Management

Intapp leads the way with client lifecycle management (CLM) solution

In May I went along to the Intapp conference in London. I’ve written about the Intapp Professional Services Cloud before - it spans intelligent client development, unified business acceptance (conflict checking during client on-boarding) and client delivery (especially its support for pricing). But what struck me most at the recent conference was the Read More

Kim Tasso2019-06-05T10:38:02+01:00June 5, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management|

Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
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Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

Kim's Blog, Marketing, Statistics and trends

Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one - Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people Read More

Kim Tasso2019-05-29T12:46:27+01:00May 29, 2019|Kim's Blog, Marketing, Statistics and trends|

Future Marketing Manager – A checklist for success and how to get promoted
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Future Marketing Manager – A checklist for success and how to get promoted

Kim's Blog, Management Skills, Marketing

Future Marketing Manager – A checklist for success and how to get promoted

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for Read More

Kim Tasso2019-05-21T09:58:07+01:00May 21, 2019|Kim's Blog, Management Skills, Marketing|