To provide help with legal sector and law firm environmental analyses (e.g. PESTLE analyses) I have attempted to summarise the main findings of The Law Society Research Report “Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030” which was released on 8th June by its Futures Read More
Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More
At the start of 2020, I talked to Totum Partners - specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to Read More
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More
This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the Read More
