CIM’s Innovation in Marketing

People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More

By |2020-08-24T14:35:38+01:00August 24, 2020|

Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the Read More

By |2019-04-19T12:43:30+01:00April 19, 2019|

Private client marketing – Five thoughts from heads of department (2017)

Last week I was in Manchester for an MBL training course on “Developing and sustaining your private client practice”. Over half of the delegates were heads of private client departments with responsibility for developing and growing their teams and private client marketing was a major theme. Here are the five Read More

By |2021-04-03T16:38:09+01:00December 11, 2017|

Law Society legal market research 2016 – The future of legal services

This legal market research report was published in January and is a cracking example of comprehensive SLEPT (or PEST) and market attractiveness analyses that will be valuable to any law firm strategic planning process. It’s a whopping 64 pages and it’s worth its weight in gold. It identifies five clusters Read More

By |2016-04-01T10:20:01+01:00April 1, 2016|

Divorce and family statistics

I noticed some interesting divorce and family statistics relating to the family law market today: At a Resolution event it was reported that the cost of relationship breakdown in the UK is in the region of £44 billion a year   The Daily Telegraph ran a report on the hidden Read More

By |2014-08-19T18:18:38+01:00August 19, 2014|