22 tips on being a persuasive writer in professional services

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More

2023-08-14T10:07:26+01:00August 14, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Read More

2022-10-17T11:51:30+01:00October 17, 2022|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

The power of three in personal introductions (BrandMe)

I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic http://kimtasso.com/book-review-presentation-book-create-shape-deliver-emma-ledden/ I’ve also written before about value propositions which are important for differentiating and persuading in the selling process - http://kimtasso.com/faq/what-is-a-value-proposition-or-usp-and-how-do-i-create-one/ And during networking training I’ve Read More

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