PR campaigns

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway  at Kysen.   I’ve known Claire for more years than either of us care to remember and her long-established Read More

2023-12-19T17:11:48+00:00December 19, 2023|Kim's Blog, Lawyers, Marketing, Web Sites|

Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

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