Kim TassoEnquiry management: Converting more telephone enquiries with basic sales training
Posted on: July 25, 2019
At a “Business development for lawyers” course a while back the topic that the delegates asked me to write about was that of converting telephone enquiries. More recently, at a practice development course for private client solicitors, the same issue arose and other insights were shared at a recent in-house workshop on the topic. So […]
Property marketing case study – Integrated campaign on farmland value from Savills rural team
Posted on: April 26, 2019
Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]
Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®
Posted on: April 19, 2019
This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the firm’s success having worked with […]
Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)
Posted on: October 26, 2018
This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]
Private client marketing – Competing in the digital era
Posted on: November 9, 2017
This article on “Private client marketing – competing in the digital era” was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business development activities, it seems that […]