Ten tips on cross-selling – Boosting internal networks

At a recent seminar on referrer and intermediary management, we turned our attention to the importance of internal referrals - What is commonly known as cross-selling. Here are the top ten tips on cross-selling picked by the delegates 1. Provide interesting internal talks (and follow up) Some firms organise “Brown Bag Read More

Strategic positioning: Can the professions constantly innovate?

At the recent Professional Marketing Forum conference  there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More

2013-10-06T18:36:44+01:00October 6, 2013|Accountants, Kim's Blog, Lawyers, Strategy|

Law firms still missing a trick with apps?

The following article appeared today on LexisNexis UK "Future of Law" In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included: Most UK law firm app development appeared to be focused on Read More

2013-09-08T18:40:08+01:00May 29, 2013|Kim's Blog, Lawyers, Marketing, Strategy|
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