On 21 October, the PM Forum East Midlands branch organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More
My latest video (7 minutes) is “Marketing basics – What are the 4Ps and why are they still useful?”. It will help you avoid making common mistakes and ensure that your marketing is effective. The video is designed for non-marketers who want to understand one of the most influential frameworks Read More
At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle Read More
At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for Read More
At a recent Future Marketing Manager training workshop at Professional Marketing Forum http://www.pmforum.co.uk/training.aspx we covered a wide range of topics as usual. But during the course there were three career themes that emerged: T-shaped people, senior promotions and management vs. leadership. T-shaped people The earliest reference to the metaphor of Read More
