Referrer management

A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More

2018-01-24T13:28:18+00:00January 25, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media|

Part one – Why? Twitter for lawyers, accountants and surveyors

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More

Business Development Checklist for Junior Professionals

I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More

Facilitating the perfect lunch or dinner discussion (Relationship and referrer management)

Roundtables, where you invite a series of guests along to talk over lunch or dinner, are a great way to generate publicity (if you invite a journalist to discuss a topical issue) and effective at subtly promoting your firm whilst helping your existing and potential clients and referrers network and Read More

2018-01-24T11:47:06+00:00August 17, 2009|Kim's Blog, Marketing, Relationship Management, Selling|
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