Kim TassoTechnology update for law firms and cybercrime insights from The Law Society Law Management Conference 2017
Posted on: April 25, 2017
I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the technology update for law firms and cybercrime insights. Technology overview Jeremy Hopkins of Clerkingwell Consulting (Twitter: @JezHop) – who has worked with barristers for many years and helped ABS […]
Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall
Posted on: March 23, 2016
I’ve just reviewed this book on “Managing online reputation” for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic impact on a hard-earned reputation. […]
Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management
Posted on: May 19, 2014As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist in the publishing industry. http://www.onemanandhisblog.com/ […]
Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media
Posted on: February 28, 2014
I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing case study. The second was […]
How to write a press release
Posted on: June 5, 2013Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso1.wpengine.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso1.wpengine.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing courses http://kimtasso1.wpengine.com/feedback-from-the-pm-forum-marketing-and-business-development-effective-writing-workshop, we explored the […]