Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

By |2021-03-30T22:08:38+01:00January 15, 2021|

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

By |2020-03-05T13:01:55+00:00March 5, 2020|

Technology update for law firms and cybercrime insights from The Law Society Law Management Conference 2017

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the technology update for law firms and cybercrime insights. Technology overview Jeremy Hopkins of Clerkingwell Consulting (Twitter: @JezHop) – who has worked with barristers for Read More

By |2017-04-25T09:50:20+01:00April 25, 2017|

Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

I’ve just reviewed this book on "Managing online reputation" for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic Read More

By |2016-03-23T08:29:49+00:00March 23, 2016|