I’m not a lawyer nor an employment expert, but a number of clients have asked for help in developing their social media policy with regards to protecting their reputation and those of their people. Naturally, I always talk to the relevant lawyers and HR people. So it was interesting to Read More
Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
Each year I go along to the PM Forum Annual Conference although this year I was co-presenting a workshop session with Peter Abraham of e-consultancy on “Using social media in (new) relationship development” pursuing our interest in social media in the role of selling in the professions (We are producing Read More
Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More
