Kim TassoImpact of Covid on marketing and business development
Posted on: December 2, 2020
This leader article – the impact of Covid on marketing and business development – appeared in Professional Marketing magazine Winter 2020 edition. Rather than wallow in the awful cost of Covid19, I wanted to reflect on its positive impact on professional services marketing and business development. The pandemic has bridged gaps by binding us together […]
Property marketing case study – Transformational change in Savills’ bid processes
Posted on: November 18, 2020
The London Committee of the PM Forum hosted an event on 11th November where Ellie Blenkinsop (The Client – Head of Bids at Savills) and Francesca Ayers (The Consultant – Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by explaining that the transformational change […]
Improve your resilience
Posted on: November 9, 2020
This article titled “Inner Resources” on how to improve your resilience was published on The Law Society’s Law Management Section on October 6th 2020. The pandemic and lockdown have put a strain on everyone’s mental health and wellbeing. Kim Tasso looks at the role of resilience in overcoming difficulties, and how you can improve your own resilience […]
Be more strategic – Strategy in a post-Covid19 world
Posted on: July 21, 2020
I recently ran the popular “Be more strategic” session with PM Forum in a modified digital session. It seemed to go well and there was a good level of interaction with delegates who were mostly from law firms but with representatives from the accountancy and actuarial sectors. Not surprisingly, everyone was keen to know about […]
Book launch: Essential soft skills for lawyers – some research findings
Posted on: July 6, 2020
Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as psychologists and technologists operating in […]