Kim TassoNine reflections on thought leadership (2019)
Posted on: September 9, 2019
It was a full house at the recent Professional Marketing Forum training workshop https://www.pmforum.co.uk/training.aspx on thought leadership. Here are the nine reflections on thought leadership identified by the 18 delegates at the end of the session: Use books for thought leadership – Publishing a book was the original way that professionals conducted thought leadership campaigns. […]
Effective marketing – a discussion with managing partners
Posted on: January 11, 2019At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]
Vuture – Marketing and relationship management automation in professional services firms
Posted on: April 17, 2018
My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, to act as a connector […]
Thought leadership, campaigns and project management – Nine insights from a workshop (2017)
Posted on: January 4, 2018
Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]
Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)
Posted on: November 1, 2017
The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Principal Solicitor of Disputes, Transport […]