Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum  took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence  is based on Read More

By |2020-10-09T09:49:25+01:00October 9, 2020|

Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives

At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Read More

By |2021-04-03T16:27:30+01:00March 30, 2018|

Getting what you want and how to say “No” – Assertiveness skills

In many of the courses I run for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx, the topic of assertiveness arises. Sometimes this relates to people needing the confidence to speak up and share ideas or to challenge requests. Often it relates to finding ways to decline or modify inappropriate requests – how Read More

By |2017-03-15T10:10:31+00:00March 15, 2017|