Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives

Posted on: March 30, 2018 Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness

At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Jessica fulfils all three aspects […]

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Getting what you want and how to say “No” – Assertiveness skills

Posted on: March 15, 2017 Assertiveness skills - Shepherds and sheep

In many of the courses I run for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx, the topic of assertiveness arises. Sometimes this relates to people needing the confidence to speak up and share ideas or to challenge requests. Often it relates to finding ways to decline or modify inappropriate requests – how to say “No” effectively. But […]

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