Sector approach

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
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Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More

Kim Tasso2020-08-11T10:28:23+01:00August 11, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy|

Integrated marketing – Joined up sector, KAM and CEM programmes
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Integrated marketing – Joined up sector, KAM and CEM programmes

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Strategy

Integrated marketing – Joined up sector, KAM and CEM programmes

Integrated marketing can be a challenge. It can be especially difficult trying to integrate and co-ordinate various strategic marketing and business development initiatives in a professional services firm. Particularly as fee-earners can have short attention spans and quickly grow weary when presented with another new marketing programme. Typically in a Read More

Kim Tasso2016-08-11T12:01:44+01:00August 11, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Strategy|