selling

How technology drives marketing intelligence and efficiency

This article “How technology drives marketing intelligence and efficiency” was published by Intapp on April 29, 2019  Intapp recently connected with industry influencer, Kim Tasso, to discuss how technology is impacting and improving marketing. Tasso, the managing director of RedStarKim Ltd., is an independent management consultant specializing in the professional Read More

2021-04-03T15:09:36+01:00May 4, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling, Statistics and trends|

Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More

2021-04-01T15:32:43+01:00March 18, 2019|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Strategy|

Effective marketing – a discussion with managing partners

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More

2021-04-03T15:21:06+01:00January 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|

Better Business Relationships has been entered into the Business Book Awards

What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It Read More

2019-01-02T16:28:23+00:00January 2, 2019|Kim's Blog, Management Skills, Relationship Management, Selling|
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