The 12 essentials of law firm web sites

Posted on: May 18, 2010

One of my favourite lawyer clients is chairing a discussion for an international group of small-medium law firms soon debating “the essentials for a law firm web site?”. Whilst most firms will have a web site, often they were hastily put in place without due consideration as to aims and strategy and possibly haven’t been […]

Read More

Book review: Inbound marketing – Getting found using Google, social media and blogs

Posted on: February 24, 2010

I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Marketing: Marketing strategies for engaging […]

Read More

Part one – Why? Twitter for lawyers, accountants and surveyors

Posted on: December 10, 2009

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Why? Twitter for lawyers, accountants […]

Read More

Best marketing campaign winner – Managing Partners Forum Awards

Posted on: October 30, 2009

For several years now I have been a judge on the “Best Marketing Campaign” for the Managing Partner’s Forum annual awards. Here are the judge’s citations for the 2009 winner and runners up. Well done to all those who got to the shortlist! (Further details of the other category winners at www.mpfglobal.com). WINNER – Turner […]

Read More

Non intrusive marketing

Posted on: April 22, 2009

I have just read a great Alumni Briefing Paper on “Non intrusive marketing” (some call this Web 2.0 marketing or Inbound Marketing) from Cambridge Marketing College – www.marketingcollege.com (where I lecture on the marketing communications diploma courses) – it provides a great introduction to the subject. It explains that non intrusive marketing is about making […]

Read More

Original branding by Matt Playford · A site by Fresh01