As today is the start of Microsoft’s Digital Skills Week (14th-18th September 2020) I joined a short digital event this morning (with speakers also from Catch 22 and LinkedIn) on skills for an inclusive economy. It was interesting to hear the latest research and trends on the digital and soft Read More
At the start of 2020, I talked to Totum Partners - specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to Read More
This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More
“Range – How generalists triumph in a specialized world” by David Epstein – provided both great comfort and sparked inspiration on a number of people development initiatives. If you, like me, have sometimes worried that your multiple professions and experiences in numerous industries left you vulnerable to the appeal of Read More
