Improve your strategic thinking – Seven insights (2020)

Posted on: June 22, 2020 Improve your strategic thinking – Seven insights (2020)

At the beginning of 2020 at a “Being more strategic” workshop by the Professional Marketing Forum  the delegates – from a variety of legal, accountancy, property and consultancy firms – reflected on how to improve strategic thinking both in themselves and their firms. A further session is imminent and I will share some information about […]

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Law Society legal market research 2016 – The future of legal services

Posted on: April 1, 2016 legal market research 2016

This legal market research report was published in January and is a cracking example of comprehensive SLEPT (or PEST) and market attractiveness analyses that will be valuable to any law firm strategic planning process. It’s a whopping 64 pages and it’s worth its weight in gold. It identifies five clusters of interacting key drivers of […]

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Be more strategic – creating behaviour change

Posted on: July 6, 2015

At the PM Forum’s “Being more strategic” course last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most appreciate a blog, the subject […]

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Six highlights from CLT’s Business Development for Lawyers training course

Posted on: October 22, 2014

Yesterday, I led another training session for CLT on Business Development for Lawyers in London. The session takes delegates on the journey from analysing their markets and services, setting goals, selecting appropriate strategies and creating integrated marketing, communications, sales and relationship management campaigns. As usual, the nature of the delegates’ firms and practice areas were […]

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Strategy workshop: Skills, resources, involvement and tools for the journey

Posted on: October 18, 2014

Yesterday saw the first presentation of the new PM Forum training course on “Being more strategic” (a Strategy workshop) which was hosted in the marvellous client space at Linklaters solicitors. Whilst most delegates were from law firms there were a good number from accountancy practices and even a representative from the property profession. The challenges […]

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