Strategy

Being more strategic – Six insights (Bias, Data, Complexity, Tolerance, Journey, Skills)

Earlier this week, Norton Rose kindly hosted another presentation of the PM Forum’s “Being more strategic” training session where 18 delegates from solicitors, barristers, accountancy, actuarial and property firms attended. As always, at the end I asked which topics resonated most with the delegates and these were the main insights: Read More

Marketing planning in a nutshell – Selecting a strategy

At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum http://www.pmforum.co.uk/training/ the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, Read More

Six insights into managing a surveyors’ practice (2016)

At last week’s “Managing and marketing a profitable surveyors’ practice” workshop in Glasgow, where the focus was on how to achieve profitable growth, the delegates identified six insights into managing a surveyors’ practice  1. Produce a (short) strategic business plan Some firms had a business plan that needed to be Read More

2016-02-26T10:05:04+00:00February 26, 2016|Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy|

How to design a marketing and business development team

I’m frequently asked to help with the challenge of how to design a marketing and business development team in professional service firms that is fit for the future. I have developed a consultancy methodology for doing so. I recently used it to talk through the process with the director of Read More

2023-03-23T14:42:15+00:00November 20, 2015|Kim's Blog, Management Skills, Marketing, Strategy|

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together on developing a marketing and business development campaign. This is a topic Read More

2015-11-13T12:45:19+00:00November 13, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|
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