Strategy

What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

2014-07-29T15:41:41+01:00July 29, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

Steve Blank’s “lean start up” wins The Laurie Young Global Prize for Thought Leadership 2014

On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Read More

2014-07-16T08:53:10+01:00July 16, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Statistics and trends, Strategy|

Down with digital marketing? Leader from Professional Marketing magazine

I wrote the leader in this month's Professional Marketing magazine http://www.pmforum.co.uk/magazine/view_article.aspx?id=4294 and have reproduced it here for ease of reference Down with digital? Enough already about digital. This is not heresy. I’m as reliant on databases, analytics, social media and technology as the next marketer. Perhaps more so. And I’ve just Read More

2014-06-16T09:15:35+01:00June 16, 2014|Kim's Blog, Marketing|

Clown fish? Book review of “Rainmakers and Trailblazers: Business Development for Lawyers” by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

2014-06-09T14:29:40+01:00June 9, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy|

Clown fish? Book review of "Rainmakers and Trailblazers: Business Development for Lawyers" by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

2014-06-09T14:28:49+01:00June 9, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy|
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