Technology sector

Marketing and BD case studies in legal, accountancy, consultancy and property firms
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Marketing and BD case studies in legal, accountancy, consultancy and property firms

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites

Marketing and BD case studies in legal, accountancy, consultancy and property firms

I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More

Kim Tasso2024-04-04T12:37:20+01:00April 4, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites|

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
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Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More

Kim Tasso2020-08-11T10:28:23+01:00August 11, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy|