Tone of voice

Book review: Everybody writes by Ann Handley

I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book.  I recently researched top marketing books and – surprise – this Read More

2024-10-08T08:07:39+01:00October 8, 2024|Kim's Blog, Management Skills, Marketing, Social Media, Web Sites|

Key Insights from the AI in Marketing training by Optix at PM Forum

Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More

2024-09-18T09:02:22+01:00September 18, 2024|Kim's Blog, Marketing|

How to create a digital marketing strategy in a professional services firm

It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum  on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More

Confidence – How to get a word in when people keep talking (meeting skills)

This article was prompted by a recent MBL workshop  on “Boosting your confidence at work” with over 20 delegates from law practices, financial services as well as accountancy, surveying and consultancy firms. During our discussion on presence and visibility in the workplace, a delegate asked what they could do when Read More

2024-07-17T11:57:47+01:00July 17, 2024|Kim's Blog, Management Skills, Relationship Management|

Build your brand advantage with PM Forum and Sholto Lindsay-Smith

In June, Sholto Lindsay-Smith (founding director of International brand and business consultancy (industrybranding.com)) presented a new PM Forum - PM Forum  training session on “Build your brand advantage”.  Sholto has worked with many professional services firms including: Bidwells, Birketts, Cluttons, Jackson Lees, JLL, Nexia and Stephenson Harwood.  Delegates from law, Read More

2024-06-12T17:12:16+01:00June 12, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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