A half day digital workshop by Professional Marketing Forum took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence is based on Read More
At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This Read More
In this short video (4 minutes) I address some KAM Basics - Bowties and Diamonds (Video). What key client relationships look like when they are a bowtie or diamond configuration. (Video script KAM Basics - Bowties and Diamonds) Hi I’m Kim Tasso And today I am going to talk about Read More
Yesterday I facilitated an interactive workshop through the Professional Marketing Forum on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their Read More
As today is the start of Microsoft’s Digital Skills Week (14th-18th September 2020) I joined a short digital event this morning (with speakers also from Catch 22 and LinkedIn) on skills for an inclusive economy. It was interesting to hear the latest research and trends on the digital and soft Read More
