Here are the key thoughts from the delegates on a recent PM Forum training course on “Practical and professional skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Goals – Without goals, it is impossible to measure contribution, effectiveness and success. Goals are also important personally in terms of understanding where Read More
I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More
Conflict – whether internal amongst colleagues or external with clients and suppliers – is an inevitable part of life and I have previously written about conflict management (see, for example http://kimtasso.com/nine-ideas-for-better-conflict-management/) and negotiation (http://kimtasso.com/10-practical-tips-fee-price-negotiations/). At a recent series of conflict management and negotiation skills workshops with leading property partnerships and Read More
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) - which might include premium pricing for a skimming strategy or a lower price Read More
I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related Read More
