I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More
At a recent in-house training workshop on “Communication, conflict and negotiation” I explained about different personality, cognitive and relationship styles – and the mind set of fee-earning professionals. We considered how to adapt our approach so that we could create rapport and trust and forge strong relationships with fee-earners. This, Read More
Delighted to see that the May 2014 edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx carried the following review of my fourth book "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" http://kimtasso.com/publications/rainmakers-trailblazers-business-development-lawyers/ "Law firms continually battle with educating their people in the essentials of business development. Attempting Read More
Here are the key points from a presentation titled “Cross selling – the dream versus the reality” I made yesterday at The Law Society Law Management Section Annual Conference 2014. Thanks to all those folk who took the time to give me some positive feedback afterwards – it was much Read More
Earlier today I ran a sold out half day “Marketing and business development writing workshop” http://www.pmforum.co.uk/training/ in London with participants from across the professions in the UK. As always, I asked the delegates to tell me the most useful idea that they picked up during the session and here are Read More