Here are the highlights from the recent PM Forum workshop on “Cross-selling and referrer management accelerator”. The delegates were mostly marketing and business development (MBD) managers – legal, accountancy and consultancy firms (one joined form Germany and another was a qualified lawyer). There was an even split between those focused Read More
The recent “Future Marketing and Business Development Manager” workshop from PM Forum was held on Budget day – so we were lower than usual on delegates from accountancy firms. Thanks to Orrick who hosted the session – providing amazing views over Central London. Future Marketing Manager – New product development. Read More
Sadly, this topic still comes up occasionally during training workshops. Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. It can be frustrating and disempowering. But there are potentially several reasons for this behaviour – Read More
At the recent Training - PM Forum on “Buy-in, engagement and stakeholder management” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Read More
MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and Read More
