Trends

Professional Service Firms: Reflections on 2014 – Actions for 2015

I produced an overview of my work during the year (see http://kimtasso.com/whats-new/work-update/) but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries Read More

2014-12-23T09:45:05+00:00December 23, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Video in the marketing mix – Legal video awards and trends for 2015

A couple of months ago, as one of the judges on Legal IT Insider’s Legal Industry Video Awards 2014, I had the privilege of watching over 50 videos from law firms and their technology providers. The winners can be viewed here: http://www.legaltechnology.com/latest-news/the-legal-industry-video-awards-the-winners-showreel/ Well done to the winners and runners up. Read More

2014-12-22T09:41:11+00:00December 22, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Opportunities and challenges in the legal market – presentation by Steve Billot of Duff and Phelps

I was fortunate to be at an event organised by Rix & Kay Solicitors http://www.rixandkay.co.uk/ a week ago where Steve Billot of Duff and Phelps http://www.duffandphelps.com/expertise/our_team/Pages/bio.aspx?itemid=546&list=People  gave a presentation on opportunities and challenges in the legal market. What struck me was that whilst law firms are playing in an increasingly Read More

Family Law Panel Westminster Forum 2014 – “Couples break up – Families don’t need to”

As a psychologist and trainee psychotherapeutic counsellor, a consultant who works with many family lawyers, a divorced mum who ensured my children’s father played a major role in their lives and as a long-time supporter of the not-for-profit organisations OnlyMums http://www.onlymums.org/ and OnlyDads http://www.onlydads.org/, I was delighted to attend my Read More

2014-10-28T09:53:48+00:00October 28, 2014|Kim's Blog, Lawyers, Statistics and trends|

2014 CIM professional marketing qualifications syllabus changes

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More

2014-09-11T16:50:28+01:00September 11, 2014|Kim's Blog, Marketing, Statistics and trends|
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