Writing skills

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Read More

2022-10-17T11:51:30+01:00October 17, 2022|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling

At recent consulting, strategy and change management workshops delegates asked about some classic management books. I also noticed that “Good to great” was frequently referenced in some of the latest management thinking. As I had published the reviews below before starting this blog in 2008, I thought I’d re-post them Read More

2022-05-24T17:10:18+01:00May 24, 2022|Kim's Blog, Management Skills, Selling, Strategy|

Video – The art of storytelling

In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More

2025-04-23T15:22:09+01:00April 16, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Power of three – Writing and presentation basics (Video)

The latest short video (8 minutes) explores an idea to help you improve the impact and persuasion of your writing and presentations. So here it is the Power of three – Writing and presentation basics (video). And it ends on a seasonal note. (Video script) Hi I’m Kim Tasso. And Read More

2024-10-31T09:19:17+00:00December 15, 2020|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

Seven secrets of great business writing (Video)

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More

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