Personal reflections on managing change – Coronavirus is here to stay

Personal reflections on managing change – Coronavirus is here to stay Posted on: March 25, 2020

Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections on managing change – Coronavirus […]

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Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change Posted on: March 16, 2020

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]

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New CIM professional marketing qualifications 2020

New CIM professional marketing qualifications Posted on: March 9, 2020

The Chartered Institute of Marketing (CIM)  is the professional body for marketers in the UK and it regularly updates its professional marketing qualifications at certificate, diploma and post-graduate diploma levels. I reviewed past changes in October 2014. Here is an overview of the new CIM professional marketing qualifications 2020 (which started running in September 2019). […]

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The growth of MarTech in professional services

The growth of MarTech in professional services Posted on: March 5, 2020

These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]

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Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Accountancy marketing case study - How KPMG influenced £35 million in new business by blending digital and offline media Posted on: March 5, 2020

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]

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