Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Accountancy marketing case study - How KPMG influenced £35 million in new business by blending digital and offline media Posted on: March 5, 2020

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]

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Why do you need a business plan?

Why do you need a business plan? Posted on: March 2, 2020

Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t include all of the right […]

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Why become a member of the Worshipful Company of Marketors?

Why become a member of the Worshipful Company of Marketors? Posted on: February 25, 2020

I have been asking myself “Why become a member of the Worshipful Company of Marketors?” for many years. I had a long association with the Worshipful Company of Chartered Surveyors when I was a judge for the Property Marketing Awards and a columnist for Estates Gazette magazine. And I have long been a supporter and […]

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Boost business development success with coaching

Boost business development success with coaching Posted on: February 17, 2020

Training provides the relevant knowledge for lawyers, accountants and surveyors to know what they need to do to develop more business – whether through marketing, selling or relationship management. Coaching provides one-to-one support to help them develop the motivation, confidence and skills to apply that knowledge to their particular markets and services. It helps them […]

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Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn Posted on: February 8, 2020

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine  Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]

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