Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari

Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari Posted on: October 10, 2019

Today is World Mental Health Day. As a psychologist, counsellor and trustee of a mental health charity I thought I’d share my thoughts on this brilliant book. “Lost connections – Why you’re depressed and how to find hope” by Johann Hari was a revelation. Everyone is aware of the growing problem in mental health. This […]

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A strategy for developing more private client work

A strategy for developing more private client work Posted on: September 20, 2019

A shorter version of this article on A Strategy for developing more private client work was published in The Law Society’s Private Client Section in September 2019 https://communities.lawsociety.org.uk/september-2019/workshop-developing-more-private-client-work/6000337.article At the Law Society’s Private Client Conference in June 2019 I presented a short workshop on “Developing more private client work”. The session covered: 1. Develop a […]

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Property marketing case study – Integrated campaign on farmland value from Savills rural team

Property marketing case study – Integrated campaign on farmland rents from Savills rural team Posted on: April 26, 2019

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

Social Media in Business Development and Relationship Management: A Guide for Lawyers Posted on: February 18, 2019

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Business excel with their special […]

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Top persuasive writing tips – Audience, structure and content (Feb 2019)

Top persuasive writing tips – Audience, structure and content (Feb 2019) Posted on: February 9, 2019

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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