Digital marketing qualifications updatePosted on: June 16, 2014
At last week’s half day “Up to speed in digital marketing and social media course” http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available.
Back in 2012, I wrote the following blog about the main digital marketing qualifications: http://kimtasso.com/old-and-new-digital-marketing-qualifications/
Here is some recent feedback from people I have spoken to about other courses:
Digital Marketing Institute (Irish) http://digitalmarketinginstitute.com/uk/
- 12 weeks – including a week’s boot camp.
- Takes place in Central London – near Old Street
- 30 attendees (example: Google, Sony) – practitioners and good networking opportunities
- Cost: £1,400 and assignment included
- What is digital? (process) includes email marketing
- SEO and SEM (PPC) covering tags and keywords – http://www.screamingfrog.co.uk/seo-spider/
- Display advertisements and mobile marketing
- Social media
- Analytics – mostly W3 and Alexa http://www.similarweb.com/
My contact commented: “Really good and intensive course. Covered Facebook, Twitter, LinkedIn and YouTube. Took delegates on the customer journey. Infographics were not covered. Content management needed a separate course. No infographics covered. I’m keen to put my new skills into practice”.
Google Squared Online http://www.wearesquared.com/
- Developed with Google and endorsed by the IPA
- Five sequential modules taught live online over 5 – 6 months
- Each week there’s one evening class and you need to dedicate 8 hours to the programme
- A Connected World
- Think Commercial
- Think Like A Brand
- Think Optimised
- The Ongoing Revolution
- Entrance criteria:
- first or second class university degree, or
- either of the following:
- over 3 years work experience (ideally in marketing/advertising)
- a Level 4+ marketing qualification (e.g. CIM Professional Certificate in Marketing)
- Prices: Employer funded places are £1,449 (ex VAT). There’s an instalment option if paying for yourself
The attendee I spoke to commented:
“Initially I thought it was brilliant in that it was really practical and that you got to work on projects. You have to go and get the information as they don’t spoon feed you like on CIM. In that regard you need to be very disciplined and dedicated. I think it’s a good overview of the various areas although I wouldn’t say that I’m an SEO expert now – in some areas it didn’t really drill down enough. We were organised into groups and had to do Google Hangouts to work on projects together – it could be challenging to find times when we were all available. We did the projects (like developing a multi-channel campaign) and then talked about it. All the tutors were experts in their fields. The qualification is certainly recognised in the creative industries – I’m not sure about others. If they did a further level course I would do it”.
Product Management http://www.productfocus.com/?gclid=CMSQ06DI7L4CFanpwgod1kUAbw
And while this isn’t digital, I thought it might be of interest to some. It’s designed for telecoms, IT and software sectors. I’ve written before about ITSMA http://kimtasso.com/book-review-marketing-technology-as-a-service-proven-techniques-that-add-value-by-laurie-young-and-bev-burgess/
3 days in Central London http://www.wallacespace.com/
- Covers the basics in pricing
- Worked in groups
- Good tutor
- Good coverage of value propositions
- Received a memory stick containing all the tools including the pricing models
- Quarterly journals considered “really good” by my contact
- Optional 90 minute exam to gain a certificate
Please let me know if you have insights or experiences to share on any digital marketing courses – email@example.com
- Lawyers move from the dark side into marketing
- Training options for turning a PA into a marketing assistant
- Internationally recognised marketing qualifications?
- Marketing expertise – recruit an in-house person or commission an external agency?
- Old and new digital marketing qualifications
- Digital marketing enabled interns going fast!
- Six tips to integrate social media into B2B professional services campaigns
- Future trends – technology perspectives from Ian Pearson of Futurizon
- Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience
- Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality
- Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management
- Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping
- Up to speed in digital marketing and social media (session summary)
- Marketing Information Systems (MkIS) in the professions – An overview
- Down with digital marketing? Leader from Professional Marketing magazine
- Views on the new marketing standards from CIM?
- 2014 CIM professional marketing qualifications syllabus changes
- Digital PR – What do you do if defamatory material about your business is published?
- Effective social media for accountants
- Professional service marketers face challenging syllabus change
- Marketing education and qualifications
- Marketing in a digital world – Conscious Solutions seminar review
- Social Media for Lawyers
- Future Marketing Manager - Books, influence and careers
- Digital marketing and social media in the legal sector update – Law Society and The Lawyer
- Marketing Executives develop empathy in seeing things from the fee-earners' perspective
- Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)
- Why become a member of the Worshipful Company of Marketors?
- What are the essential skills for modern marketers?
- New CIM professional marketing qualifications 2020
- Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)
- Update on digital marketing and social media in the professions (May 2015)
- Future Marketing Manager – The challenges
- How do I use Twitter?
- Impact of technology on marketing
- Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines
- Marketing needs to be more accountable - Malcolm McDonald
- Search Engine Optimisation SEO – An update
- Search Engine Optimisation – In a nutshell
- SEO update for professional services (October 2020)
- Google and social media advertising
- Advanced social media use amongst lawyers, accountants and surveyors
- Law firm web site benchmark from Draw
- Legal Marketing Case Study – Fisher Meredith family law services and so much more
- Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers
- Getting to grips with Instagram marketing in professional services
- Help your lawyers understand and engage with social media effectively
Category: Kim's Blog, Marketing, Social Media
Tagged: Careers, Digital Marketing, events, Marketing, Pricing, Product Development, Product Management, Qualifications, Social Media, Training, Value proposition