At last week’s half day “Up to speed in digital marketing and social media course”http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available.
My contact commented: “Really good and intensive course. Covered Facebook, Twitter, LinkedIn and YouTube. Took delegates on the customer journey. Infographics were not covered. Content management needed a separate course. No infographics covered. I’m keen to put my new skills into practice”.
Five sequential modules taught live online over 5 – 6 months
Each week there’s one evening class and you need to dedicate 8 hours to the programme
A Connected World
Think Like A Brand
The Ongoing Revolution
first or second class university degree, or
either of the following:
over 3 years work experience (ideally in marketing/advertising)
a Level 4+ marketing qualification (e.g. CIM Professional Certificate in Marketing)
Prices: Employer funded places are £1,449 (ex VAT). There’s an instalment option if paying for yourself
The attendee I spoke to commented:
“Initially I thought it was brilliant in that it was really practical and that you got to work on projects. You have to go and get the information as they don’t spoon feed you like on CIM. In that regard you need to be very disciplined and dedicated. I think it’s a good overview of the various areas although I wouldn’t say that I’m an SEO expert now – in some areas it didn’t really drill down enough. We were organised into groups and had to do Google Hangouts to work on projects together – it could be challenging to find times when we were all available. We did the projects (like developing a multi-channel campaign) and then talked about it. All the tutors were experts in their fields. The qualification is certainly recognised in the creative industries – I’m not sure about others. If they did a further level course I would do it”.
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