At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions provided insights into a number of legal marketing technology case studies.

Boys and Maughan

  • Storytelling client case study on collaborative family law using video
  • Integration with Child Support Agency calculator
  • Process fact sheets 

Capital Law

  • Consultancy and insight sub-brands
  • Multiple client log in areas
  • Google+ page 

Clutton Cox

  • Good use of SlideShare
  • Conveyancing blog and blogs for
  • Video on conveyancing fee calculator 

Eric Robinson

  • Good jargon buster
  • Online payment facilities
  • Google+ and other social media use
  • Videos (especially client testimonials)
  • Online client satisfaction survey
  • Downloadable tips book series 

Fisher Meredith

  • Enquiry form on the home page
  • YouTube channel with videos
  • Online debt collection service
  • Outsourced social media 

Goldsmith Williams

  • Excellent infographics on the conveyancing process
  • GWLive mobile app for case tracking
  • Due diligence pack for introducers 

Hyphen Law

  • Wide screen images
  • Numerous and easy contact options
  • Clear case studies
  • Focus on deputyship services

Kemp Little

  • HR Bytes online service – priority booking
  • Online event booking 

Novum Law

  • Live chat facilities via
  • Personal injury and clinical negligence client case study videos
  • Links to Headway and Child Brain Injury Trust (CBIT)
  • Helpful guides

Having just been a judge for the Legal Industry Video Awards – where I watched over 50 videos from the legal sector – I would recommend that you review the results that will be published in early December before embarking on your video project.

Conscious also produces an annual benchmark of 220 law firm web site Google Analytics data