At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies.
Boys and Maughan http://www.boysandmaughan.co.uk/
- Storytelling client case study on collaborative family law using video
- Integration with Child Support Agency calculator
- Process fact sheets
Capital Law http://www.capitallaw.co.uk/
- Consultancy and insight sub-brands
- Multiple client log in areas
- Google+ page
Clutton Cox http://www.cluttoncox.co.uk/
- Good use of SlideShare
- Conveyancing blog and blogs for Yell.com
- Video on conveyancing fee calculator
Eric Robinson http://www.ericrobinson.co.uk/
- Good jargon buster
- Online payment facilities
- Google+ and other social media use
- Videos (especially client testimonials)
- Online client satisfaction survey
- Downloadable tips book series
Fisher Meredith http://www.fishermeredith.co.uk/
- Enquiry form on the home page
- YouTube channel with videos
- Online debt collection service
- Outsourced social media
Goldsmith Williams http://www.goldsmithwilliams.co.uk/
- Excellent infographics on the conveyancing process
- GWLive mobile app for case tracking
- Due diligence pack for introducers
Hyphen Law http://www.hyphenlaw.co.uk/
- Wide screen images
- Numerous and easy contact options
- Clear case studies
- Focus on deputyship services
Kemp Little http://www.kemplittle.com/
- HR Bytes online service – priority booking
- Online event booking
Novum Law http://www.novumlaw.com/
- Live chat facilities via Ngage.com
- Personal injury and clinical negligence client case study videos
- Links to Headway and Child Brain Injury Trust (CBIT)
- Helpful guides
Having just been a judge for the Legal Industry Video Awards – where I watched over 50 videos from the legal sector – I would recommend that you review the results that will be published in early December before embarking on your video project. http://www.legaltechnology.com/category/video-awards-2014/
Conscious also produces an annual benchmark of 220 law firm web site Google Analytics data