Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Posted on: December 12, 2019 Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]

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Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

Posted on: April 19, 2019 Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the firm’s success having worked with […]

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Property marketing case study – Key points from the EG property marketing conference 2018

Posted on: July 9, 2018 Property marketing case study – Key points from the EG property marketing conference 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]

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Lessons in leadership – personal brand, presence, stages and loneliness

Posted on: May 15, 2018 Lessons in leadership - personal brand, presence, stages

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, http://kimtasso1.wpengine.com/the-power-of-three-in-personal-introductions-brandme/ and http://kimtasso1.wpengine.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions to help us identify our […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Posted on: October 18, 2017 Building a personal brand - Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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Original branding by Matt Playford · A site by Fresh01