Soft skills for lawyers – research and book in development

Posted on: September 6, 2019 Soft skills for lawyers – research and book in development

Between now and March 2020 I will be researching and writing a new book for Globe Law and Business https://www.globelawandbusiness.com/ on Soft Skills for Lawyers. I will be drawing on my expertise as a psychologist, trainer and professional coach with decades of experience in helping lawyers develop soft skills to provide a guide that will […]

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20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

Posted on: August 27, 2019 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum (https://www.pmforum.co.uk/training/). Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence http://kimtasso.com/be-more-confident-and-convey-confidence/ Use empathy Empathy is needed to see the other person’s […]

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Technology and psychology skills needed

Posted on: July 15, 2019

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable information from within the firm […]

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Top 10 takeaways – Proactive Marketing Executive (Feb 2019)

Posted on: June 13, 2019 Top 10 takeaways - Proactive Marketing Executive (Feb 2019)

These are the top 10 takeaways from the delegates at the February 2019 Professional Marketing Forum’s Proactive Marketing Executive workshop selected as being most valuable. This post also includes some of the other marketing communication topics that emerged during exercises and discussions. McDonald’s Marketing plan outline (see http://kimtasso.com/marketing-planning-nutshell/) and the strategic process (Where now? Where […]

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Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

Posted on: May 29, 2019 Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]

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