I’ve been remiss in collating recent marketing and business development case studies. The last batch I published was Marketing and BD case studies in legal, accountancy, consultancy (April 2024) and Marketing case studies – Digital thought leadership campaigns (February 2025). So here is a bumper edition which serves as a Read More
At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More
This article "30th PM Forum Conference – Beyond Boundaries and Breaking the Mould" was published in the November/December edition of PM Magazine - PM Forum - Thanks to editor Matt Baldwin. To mark the 30th Annual PM Forum Conference we shifted venues to the bright, modern Minster Building in the Read More
Artificial Intelligence (AI) is having a fundamental impact on marketing and business development. Not least in the area of tendering and pitching. This post is based on an article in PM Magazine Winning work in the age of AI -How professional services firms are transforming proposal generation (July 2025) which Read More
Diversity Talks Real Estate - Home finds and promotes female real estate speakers. And organises appropriate training. In May, I joined them for a 1.5 hour training webinar on LinkedIn personal branding for women in real estate. The training aimed to build confidence, help attendees position themselves as industry leaders Read More
