Sign up for the 2nd Estates Gazette Property Marketing Summit

Posted on: March 20, 2015

In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations. Here are the links if you are interested: Property marketing trends http://kimtasso1.wpengine.com/property-marketing-trends-challenging-convention/ Land Securities and digital marketing http://kimtasso1.wpengine.com/property-marketing-digital-non-digital-land-securities/ Knight Frank and […]

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Legal client feedback – Group General Counsel of Colt (telecommunications) 2014 (and procurement tips)

Posted on: October 3, 2014

Continuing the blog series on “Legal client feedback” Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years ago I instigated a process […]

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Moving your career beyond Head of Marketing – PM Forum event report

Posted on: September 17, 2014

KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Slater, Practice Director of Thomson […]

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The future agenda for marketing in the professions?

Posted on: October 6, 2013

At the recent Professional Marketing Forum conference  I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” – and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Forum in response to the FT/MPF […]

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Top tips on the psychology of persuasion

Posted on: June 25, 2013

I was invited to lead a half day workshop for marketers and lawyers at LawNet recently on this topic. We covered a lot of ground – some of which I have written about in previous blogs (see links below), particularly the 7P buy in model and toolbox. However, there were a couple of strands that […]

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