Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

Read More

Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

Posted on: September 26, 2018 Change management Change Catalyst

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]

Read More

Professional Marketing Conference Report 2017 – Client focus, technology and disruption

Posted on: November 1, 2017 Marketing after the technology revolution?

The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus”  http://www.pmforum.co.uk/conference.aspx  took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An excellent presentation on client relationship […]

Read More

International relationship management – Highlights from a talk by Allan Evans at BDO accountants

Posted on: October 18, 2017 International relationship management - Allan Evans of BDO

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms have clients with international operations: […]

Read More

The Lawyer UK 200 Workspace report – Law firm use of real estate

Posted on: September 19, 2016

During the summer months I spent much of my time visiting the offices of solicitors and barristers around the UK, interviewing JLL’s property agents in the Big Six UK cities and knee-deep in data to produce an article and 20,000 word data-rich, benchmarking report for the second The Lawyer UK 200 Workspace report which is […]

Read More

Original branding by Matt Playford · A site by Fresh01