Following a networking introduction from a lawyer at Keystone Law (Thank you!) I had the pleasure of meeting Frank Bertele, former adviser at UBS and director of start-up company NETZ. We had a chat and a demo of the system at the WeWork co-working base in the City of London. Read More
At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More
The end of September marks the annual Business Leadership Summit and Awards from The Lawyer magazine so I was at The Brewery in Chiswell Street bright and early for a day of commercial insights from lawyer business leaders. I was not disappointed. What is the office for? - The Lawyer Read More
In September, I facilitated a “Project and Campaign Management” training session for the Professional Marketing Forum (Details of future courses: http://www.pmforum.co.uk/training/) While the focus was on understanding the formal project management processes and how they apply in business development and marketing projects, we also considered the issues in terms of Read More
Earlier this year, Draw Group released its third Legal Sector Digital Benchmark study into the web sites of 30 law firms – analysing 55 touchpoints on the “path to purchase” model (awareness, engagement, conversion and loyalty). Of the 30 websites the report examined: Website design Conventions are changing. Designs that Read More
