KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Advanced social media use amongst lawyers, accountants and surveyors

I have been involved in social media almost since its inception. Initially, when I was asked to help firms it was often for training in terms of basic awareness of the main tools and helping people set up appropriate profiles. There was little appetite for using social media to support Read More

Helping fee-earners prepare the perfect pitch

Earlier this week I led the first of a new training session on this topic (Helping fee-earners prepare the perfect pitch) with 18 delegates representing global law firms, medium sized law firms, accountancy practices, economists and actuaries with varied experience of pitching and selling. Initial discussions centred around the challenges. The Read More

2015-01-28T13:29:49+00:00November 8, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More

2018-04-06T11:10:09+01:00November 1, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

Is your organisation too complex?

I participated in a fascinating webinar today by AMBA (Association of MBAs) where Professor Simon Collinson (Dean of Birmingham Business School) presented the key findings from the book he co-authored with Melvin Jay called “From complexity to simplicity: Unleash your organisation’s potential”. There may be some interesting lessons for larger Read More

2013-08-09T20:53:32+01:00October 24, 2012|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Avoid “New lamps for old” – why the genie of marketing takes some effort

You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More

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