I facilitated “Developing and sustaining your private client practice” courses in London and Bristol for MBL during the early part of June 2015. It seems that private client marketing is high on many law firms' agendas. The full day session covers a variety of topics – strategy and planning, market analysis, Read More
Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality Read More
I was struck at a recent PM training course “Towards KAM – helping fee-earners with client relationship management” that there were a number of business development professionals in professional service firms who were in dedicated key account management roles. So books on Key Account Management (KAM) are topical and I reviewed Read More
It was a sunny Sunday morning. I’d been out dancing the night before. Assuming I would spend some time leisurely reading my novel with a cup of coffee before having to start the day, I reached for my mobile phone. Yes, I check my social media accounts on waking. I Read More
Some recent Legal sector research, the LexisNexis Bellwether Report 2015 http://businessoflaw.lexisnexis.co.uk/download-the-bellwether-report-2015/ obtained the views of 118 lawyers and over 500 private clients. The main findings are that: Increasing client power “A new breed of smart client has emerged – empowered by technology and the internet, always searching for best value Read More