Task, tool and message?

Posted on: March 9, 2009

As I draw to the conclusion of this term’s various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and message. The beauty of the […]

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Lawyers find campaign management most valuable tool

Posted on: March 7, 2009

For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” who are usually partners, associates […]

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A Happy New Year starts with Growing your Property Partnership

Posted on: January 1, 2009

Well, a very “Happy New Year” to you all! Actually, I spent my New Year’s Eve slaving over a hot keyboard. Yes, I was working while the world was out playing. BUT, I am extremely happy to announce that all 120,000 words of my new (third) book called “Growing your Property Partnership – Plans, People […]

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Fortress equity or successful succession?

Posted on: November 24, 2008

Succession is one of those persistent and serious problems in the professions but, with the inevitable staff cuts that are taking place as a result of the economic turmoil, is one that has temporarily been forgotten. But it is sure to emerge again in an even bigger and uglier version in the not too distant […]

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The message for managers – Management education, thinking environment and feedback

Posted on: June 25, 2008

During the management education course I was running today at the fabulous training centre at the Institute of Director hub at Old Broad Street House, we spent some time contemplating good management (which is not the same as good leadership) and considered a number of interesting issues. Amongst them was the finding from the Centre […]

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Original branding by Matt Playford · A site by Fresh01