During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts Read More
Most lawyers, surveyors and accountants moan about how many internal meetings they have to attend and what a huge amount of time (and money) is wasted in them. So how do we make our meetings more effective? Common sense and communication The professions are bright people. They understand that effective Read More
In the Accountancy Age TV video this month (I recommend that you watch it) they discuss why the value of accountancy firms is falling – with some generating less than one times turnover. The main reasons cited for this are: - The predominance of “lifestyle” practices - Poor quality staff Read More
I had just a few minutes to help prepare a young professional for his first short (5 minutes) presentation at a competitive tender meeting. These were the key points discussed - 11 tips for your first presentation: 1. Prepare and rehearse – The more time and effort you invest in Read More
Whenever I lead or deliver a training session on networking, the issue of how to remember names when networking always comes up (particularly amongst the legal profession). As it did at a webinar earlier this week. So I have blogged this older FAQ on 16 ways to remember names when Read More
