Marketing

Reflections from Marketing and Business Development Executives (April 2022)

Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More

2022-04-22T14:51:46+01:00April 12, 2022|Kim's Blog, Marketing|

Eight management questions from private client lawyers

At the recent MBL full day online workshop on “How to Manage & Grow Your Private Client Practice”  with private client lawyers from across the UK, we discussed a variety of contemporary management and marketing issues. During the session there were a number of management questions from private client lawyers Read More

2022-04-11T15:36:08+01:00April 11, 2022|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

New Marketing and Business Development Assistants – Brands, Digital Marketing and Career Planning

The majority of delegates from legal, accountancy and consultancy firms at the recent PM Forum half day workshop on Practical and Professional Skills for M&BD Assistants were relatively new to their posts. Over 60% hadn’t studied marketing formally. Most were interested in learning how their careers might develop. So the Read More

2022-04-22T15:01:27+01:00March 30, 2022|Kim's Blog, Marketing|

Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA

The PM Forum’s  Future Marketing (BD) Manager in person workshop this week was attended by delegates from legal (solicitors, barristers, patent attorneys), accountancy, actuarial and management consultancy firms. Taylor Wessing was kind enough to provide our venue for this full day workshop – the views of the City of London Read More

2022-03-08T14:46:27+00:00March 8, 2022|Kim's Blog, Marketing|

Be more strategic – Eight insights (February 2022)

It was a full house as delegates from legal, accounting, property and consulting firms joined me for a PM Forum  digital session on “Being more strategic”. The backdrop of breaking news of Russian activity in Ukraine provided an ominous reminder that many strategy ideas originated in the military domain. Here’s Read More

2022-03-04T08:53:32+00:00March 1, 2022|Kim's Blog, Management Skills, Marketing, Strategy|
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