Marketing

Seven secrets of great business writing (Video)

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More

Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or Read More

Personal reflections on managing change – Coronavirus is here to stay

Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections Read More

2020-04-06T09:13:51+01:00March 25, 2020|Kim's Blog, Management Skills, Marketing, Social Media, Strategy|

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes - Client, Community and Business. Read More

2020-03-16T11:10:04+00:00March 16, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

New CIM professional marketing qualifications 2020

The Chartered Institute of Marketing (CIM)  is the professional body for marketers in the UK and it regularly updates its professional marketing qualifications at certificate, diploma and post-graduate diploma levels. I reviewed past changes in October 2014. Here is an overview of the new CIM professional marketing qualifications 2020 (which Read More

2020-03-09T11:48:42+00:00March 9, 2020|Kim's Blog, Marketing|
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