Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
How to manage objections was a key topic which emerged from the full day workshop on ”Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders”. Further details of MBL training courses: Kim Tasso - MBL Seminars. Delegates included trainees to partners as well as junior and senior Read More
Most professional services firms use events as an integral part of their marketing and business development (MBD) campaigns. And many firms have MBD professionals who focus solely on event management. So it was good to hear the July CIM https://www.cim.co.uk/ webinar which was dedicated to event management. Richard John | Read More
At the recent “Developing more work from referrers and intermediaries” MBL workshop Kim Tasso - MBL Seminars, delegates from legal, accountancy and financial firms tackled the different levels of planning required to design and implement effective referrer management strategies. Referrer Management Strategies – Planning for the firm, teams and individuals. Read More
Chloe Christine | LinkedIn of Legal Marketing UK - TBD Marketing Agency for Lawyers led an information-packed workshop on SEO for PM Forum - PM Forum. SEO is a core element of digital marketing – and the search algorithms change all the time. Many professional services firms use external agencies Read More
